On May 18, 2025, the”AI ECOM IN ACTION”:: Turning Ideas into Results” event, co-organized by MKT Software and ECOM ACADEMY, took place in Hanoi. Amidst the technological boom, over 1,000 entrepreneurs, experts, and sellers from across the country gathered to explore the new growth key named AI.
From 8 a.m., the lobby area on the 2nd floor of Trống Đồng Palace Hoàng Quốc Việt became lively with hundreds of guests checking in, networking, and taking photos with the event backdrop. Inside the hall, booths from UPNET Technology Solutions Co., Ltd., Hân Korea, Techpro Holding, and Getfly attracted significant attention with their diverse and eye-catching products.
Ms. Đỗ Phương Thảo, owner of a clothing shop in Hanoi, expressed her impression: “This is my first time attending such a large-scale event like “AI ECOM IN ACTION”:, and I am amazed by its grandeur and professionalism. From the check-in process, I and other guests were warmly welcomed and received attentive support. This makes me even more excited about the upcoming content of today’s event.”
Unlike previous AI events in e-commerce, “AI ECOM IN ACTION”: 2025 made a special mark when all guests and speakers participated in a solemn flag-raising ceremony—a meaningful activity to commemorate the 135th birthday of President Hồ Chí Minh, creating a sacred and emotional atmosphere from the very beginning.
The main content of the program began with a presentation on “Applying AI in Shopee E-commerce – Personalizing the Shopping Experience” by Mr. Văn Chính, CEO of ECOM ACADEMY. With 10 steps to successfully implement AI selling on Shopee and examples from Shopee, Mr. Văn Chính helped attendees visualize the application of AI from theory to practice. He emphasized: “In 2024, the number of shops with orders on Shopee decreased by over 165,000 compared to 2023, but the total market revenue still grew by 37.3%. This indicates the elimination of small sellers without effective strategies. Meanwhile, large shops with clear strategies and AI applications maintain competitiveness and strong growth.”
Following Mr. Văn Chính’s presentation was “AI Affiliate TikTok – Optimizing Orders Without Ads” by Mr. Ngô Văn Cần, Founder of Mega One Vietnam, a strategic partner in developing TikTok Shop Vietnam. Mr. Cần shared about TikTok’s development in Vietnam and new algorithm changes, highlighting video quantity, content quality, and individual video effectiveness. “Advertisers need to upgrade both the quality and frequency of video postings to build a strong and continuous content strategy,” he said. To enhance video production efficiency on TikTok for sellers, he also suggested effective product promotion formulas and how to use AI as a content production assistant to increase video virality for businesses and shop owners.
Continuing the event was a key topic—”Applying AI in Video Production and Brand Coverage”—presented by Mr. Đặng Minh Tiến, CEO of ViCoaching and Co-Founder of MKT Software. In the context of AI flourishing, many sellers still wonder how to apply AI and whether it is truly effective. Addressing this concern, Mr. Tiến showcased videos entirely created by AI along with practical case studies, surprising attendees.
A guest shared: “I didn’t think such a professional video could be created by AI. From a static image, AI can generate highly realistic dynamic videos, even with multilingual voice conversion. This truly opens a new path for our small marketing team.”
Besides demonstrating AI applications, Mr. Tiến also shared a 4-step process for producing brand coverage videos using AI and the most effective AI Marketing tools today. “Video is the most powerful marketing material at present. With just one operator, you can build a brand coverage marketing system if you know how to apply the right tools,” Mr. Tiến affirmed.
The afternoon session featured three renowned speakers: Mr. Đỗ Hữu Hưng, Mr. Tony Triệu, and Mr. Vincent Do.
Dubbed the “Affiliate King” in Vietnam, Mr. Đỗ Hữu Hưng, CEO of AccessTrade Vietnam, impressed with his talk on “Decoding Growth Secrets with Personalized AI” and the 5GS formula to help sellers achieve comprehensive, sustainable, and effective growth.
Throughout his presentation, Mr. Hưng highlighted the general state of e-commerce and the AI – Automation trend: “72% of businesses have applied AI in at least one operational area. Among them, 64% have used AI in multiple areas. The AI – Automation trend is a market turning point with rapid development.” He also emphasized: “Currently, about 60% of personnel are being replaced by AI. However, AI cannot completely replace humans; it still requires human direction, creativity, and strategic decision-making.” He believes that only businesses that leverage technology and continuously learn and develop skills can proactively seize opportunities and transform strongly in the digital age.
Following Mr. Hưng’s passionate sharing was “AI Global – Earning from International E-commerce Across Platforms” by Mr. Tony Triệu, CEO & Founder of Kaching Capital and Co-founder of Ecomstone Vietnam.
With over 10 years of experience in online business in international markets, Mr. Tony Triệu brought to the event methods of applying AI & Affiliate to build a global business empire. In addition to sharing his personal journey, he conveyed secrets that have helped hundreds of students achieve million-dollar revenues on Amazon.
At “AI ECOM IN ACTION”:, Mr. Tony Triệu also shared how to select suitable products to develop Vietnamese brands globally and methods to apply AI in building sales content, maximizing the effectiveness of the Affiliate channel.
The final speaker at the event was Mr. Vincent Do, CEO & Founder of GTV SEO and co-founder of The AI Growth (TAG) platform, with the topic “AI Automation Content Across Channels – Efficient Management with Just One Person.
According to Mr. Vincent Do, businesses can automate almost everything currently with AI. Through content such as strategies for building automated video channels for e-commerce and the mindset of using AI Automation for sustainable efficiency, Mr. Vincent Do inspired how to turn content into real assets, creating sustainable revenue streams from the power of AI & Automation.
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Not only did the event provide practical value through in-depth sharing from speakers, but AI “AI ECOM IN ACTION”: also left a mark with a panel discussion and live Q&A sessions between guests and speakers.
This was a valuable time for guests to ask questions and receive answers from top experts. The speakers’ insights also helped guests approach practical perspectives, closely aligned with actual needs, and opened new directions and strategies for businesses in the AI era.
“AI ECOM IN ACTION”: in Hanoi concluded successfully, leaving a deep impression on over 1,000 guests. The event not only inspired but also provided practical solutions for businesses to master technology, optimize operations, and break through revenue in the digital age.
But the journey doesn’t stop there; “AI ECOM IN ACTION”: Turning Ideas into Results” will continue in Ho Chi Minh City on May 27, promising to bring even more practical value to the southern seller community.
This is also the last opportunity for attendees to directly interact and learn from top industry speakers, as well as connect with the community of sellers, businesses, and technology experts pioneering AI applications in e-commerce.
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