I. OVERVIEW OF MKT SOFTWARE

MKT Joint Stock Company provides multi-channel automated marketing solutions, helping to optimize business performance in the 5.0 technology era. Our software ecosystem offers convenience, professionalism, and a commitment to effectiveness for all customers.

1. MARKET PAIN POINTS

• Individuals and businesses selling online face difficulties reaching potential customers.

• The rapid shift from traditional to online business has left many individuals and companies struggling to adapt and fully understand customer insights.

• Although many online business support tools exist, few truly solve the core problems faced by business owners.

• There is a lack of practical, all-in-one tools that support multi-channel marketing and post-sale customer care.

• Many businesses and shop owners are hesitant to change or adopt new software technology.

• Some users give up too soon and lack persistence during the software usage process.

• Despite investing in advertising and product promotion, revenue and performance often fall short of expectations.

2. SOLUTION TO MARKET PAIN POINTS

Understanding these market pain points and customer needs, MKT Solution JSC has developed a marketing software system with outstanding features that effectively solve business revenue and customer acquisition challenges. The solution delivers significant benefits, including:

• Maximized savings on time, manpower, and costs

• Fast-tracked business growth

• Streamlined multi-channel marketing systems

• Efficient post-sale customer care

3. WHAT MAKES MKT SOFTWARE DIFFERENT?

• MKT Software is the most user-friendly and easiest to operate.

• It is the first software in Vietnam designed for multi-channel marketing.

• Revenue growth is guaranteed with consistent use.

• Provides professional, automated customer service across platforms.

• Includes free consulting on building battle-tested marketing systems.

II. VISION – MISSION – CORE VALUES

1. Vision:

MKT Software strives to become the No.1 marketing software in Vietnam by 2024.

2. Mission:

• To equip individuals and businesses with 4.0 tools to effectively and professionally execute both short-term and long-term business plans.

• To contribute to the advancement of national technology by delivering genuine value through practical, effective software products.

3. Core Values:

MKT Software is committed to and guided by the following core values, embraced by every team member:

GRATITUDE – TRUST – RESPONSIBILITY – DEDICATION – POSITIVITY

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